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Doing More, Saying Less
by: Joel MakowerYou can find them conveniently located throughout your summer magazine reading -- in newsweeklies, literary magazines, business publications, and women’s fashion glossies.They are...
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Behind IBM's Quest for a 'Smarter Planet'
by: Joel MakowerOver the past few weeks, a series of fascinating full-page ads from IBM Corp. got the better of me. The company launched a series of "Smarter Planet" ads in November, running Mondays in...
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5 Social Media Misconceptions (and Opportunities) in Financial Services
Guest Post by: Ed ThompsonThe financial services industry feels like it’s not ready for social media. You may think that this is due to regulatory restrictions, but there is more to it than that – and...
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